Covid Treatment Launch:
Consumer Awareness Campaign

After 2 years of changing information on what to do if you get Covid-19, we needed to raise awareness to our 65+ audience that Covid medicines were now available and to call their doctor as soon as they test positive. As most communications around Covid were doom and gloom, we instead took a more lighthearted approach.

The campaign brings to life the many personality traits we all embody to different degrees, especially those traits we experienced during the pandemic, encouraging people to tap into their more confident side if they did test positive.

Role: Executive Creative Director

Agency: Paper & Spark / The Creative Field

Production: Guilty

Client: MSD