Alprolix Voice Skill

After conducting in-home research for children with haemophilia, we found that parents needed a hands-free solution to keep their children calm and focused during their infusions.

Considering children eventually need to self-infuse, the key was not to simply distract them with a gimmick but use infusion time to help educate them on what’s happening while they infuse and how Alprolix works.

So, we produced the first branded pharma voice skill of its kind.

Role: SVP, Executive Creative Director

Client: Sanofi

Agency: FCB, Chicago