Covid Treatment Awareness Campaign

After 2 years of changing information on what to do if you get Covid, we needed to raise awareness to our 65+ audience that Covid medicines are now available and to call their doctor as soon as they test positive. So we created a campaign based off the many personality traits we all embody to different degrees, especially those traits we have experienced as we navigate the pandemic. 

Role: Executive Creative Director / Art Director
Agency: Paper & Spark
Production: Guilty
Client: MSD