Blue Cross Blue Shield,
National Medicare Campaign
In 2019 we partnered with the Blue Cross Blue Shield association to create their first national campaign for Medicare. The brief was to break outside of typical communications to the 65+ audience, to celebrate the lives they have lived and the fact that there is much more living to do.
Role: SVP, Executive Creative Director
Client: Blue Cross Blue Shield Association
Agency: FCB, Chicago
For the 2021 Olympics we redefined expectations of whats possible after the age of 65…
2020 Christmas in America was one of the heights of the COVID-19 waves. Still in lockdown, people were tired of the isolation and wanting to travel to see their loved ones. Blue Cross Blue Shield wanted to share a PSA that would warn against travel and remind people to protect their family and friends. We used holiday lights to tell a story of a single person unknowingly spreading more than holiday cheer.