Untold Stories
Unbranded Schizophrenia campaign

Once-monthly injections can help control schizophrenia symptoms in
adults for weeks with a single dose. However, many remain unaware of the benefits of Long Acting Injections (LAIs) and still treat with daily pills. One missed pill can result in relapse and, more often than not, an episode worse than the last. We needed to raise awareness of LAIs to patients and carers. The most authentic way to connect was to have patients themselves tell their own stories.

The unique illustration style was inspired by artists with schizophrenia.

Role: SVP, Executive Creative Director

Client: Janssen

Agency: FCB, Chicago