It takes Poise

After winning the Global Poise business in 2019, we created a global brand platform to help normalise the bladder leaks 1 in 3 women experience. We placed bladder leaks in the context of all the other B.S. women deal with. It’s just one more thing that women handle with poise. ‘It Takes Poise’ was executed through TV, Print, Banners, Digital Video, Branded Content and more than 40 unique social executions.

Role: Global Creative Lead & SVP, Executive Creative Director

Client: Kimberly-Clark

Agency: FCB, Chicago